Back in Fashion Rebuilding the DG Brand in Hong Kong

Back in fashion: Rebuilding the DG brand in Hong Kong A seemingly simple action has turned into a public relations disaster for the renowned high-end fashion company Dolce Gabbana. The Hong Kong branch of DG reportedly prevented Hong Kong citizens from taking photographs of its main storefront on Canton Road while mainland Chinese and foreign visitors were allowed to happily snap away (Chow, 2012, Ban sparks protest). The initial response of the company was both weak and unsatisfying: representatives of the retailer allegedly defended its policy, arguing that it was trying to protect its intellectual property even though the pictures were taken from the public street (Chow 2012, Ban sparks protest). This defensive posturing only served to further inflame public sentiment against the retailer. A Facebook-organized protest of 1,000 Hong Kong residents rallied outside the Italian brands doors protesting what they saw as prejudice against local residents. The transparency of DGs defense was further undercut when a photographer from the Ap ple Daily reported he was told by a security guard that only mainland Chinese or foreign tourists were allowed to take photos outside the store, with another guard allegedly threatening to break his camera and published his story online (Booker 2012). Racism is a serious charge in todays hyper-conscious media environment, which makes it curious why the company undertook an action that could inflame such potentialShow MoreRelatedThe Rise of China and Future of the West17670 Words   |  71 Pagesthe Liberal System Survive? By G. John Ikenberry January/February 2008 Summary:   Chinas rise will inevitably bring the United States unipolar moment to an end. But that does not necessarily mean a violent power struggle or the overthrow of the Western system. 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